We will obtain your consent to collect and use your personal information. Your consent can be express, implied, or given through an authorized representative such as a lawyer, agent or broker. Consent may be provided orally, in writing, electronically, through inaction (such as when you fail to notify us that you do not wish your personal information collected/used/disclosed for various purposes after you have received notice of those purposes), by voluntarily providing information to us or otherwise.
You may withdraw consent at any time, provided that you give reasonable notice of withdrawal of consent to us. Please note that if you choose to withdraw your consent, we may not be able to provide you with certain products or services.
a. Non Personal Information
We collect certain non-personal information which is recorded by the standard operation of our Internet servers on an anonymous basis, such as the operating system you are using, the sections of the Website you visit, the Website pages read and images viewed, and any content you post to or download from the Website. This non-identifiable information is used on an aggregate basis and in a non-personally identifiable form, including:
a. for Website and system administration purposes
b. to improve the Website
c. to conduct internal reviews of the number of visitors to the Website
d. to help us better understand visitors' use of our Website
e. to fulfill prizes
f. to respond to specific requests from our visitors
g. to protect the security or integrity of our Website when necessary
We may use non-personal information to create aggregate tracking information reports regarding Website traffic patterns and uses, and then provide those reports to advertisers and others. None of the tracking information in the reports can be connected to the identities or other personal information of individual users. We may link tracking information with personal information provided by the Website users; once such a link is made, all of the linked information is treated as personal information and will be used and disclosed only in accordance with the Policy.
When you view the Website, we store some information on your computer. This information will be stored in a "Cookie", which is a file created on your computer's hard drive and will help us in many ways. For example, Cookies allow us to tailor the Website to better match your interests and preferences. With most Internet browsers, you can erase Cookies from your computer hard drive, block the creation of Cookies, or receive a warning before a Cookie is stored, although doing so may affect your use of the Website and your ability to access certain features of the Website. Please refer to your browser instructions or the help section of your browser to learn more about these functions. Advertisements displayed on the Website may also contain Cookies or other technologies.
b. Personal Information
SB Prime only collects personal information about you that is necessary for the purposes of establishing, managing and maintaining our relationship with you. For example, you provide to us your e-mail address and other personally identifiable information, such as first and last name, birthdate, postal address (shipping and billing) and telephone number when you submit such information via registration on the Website, in person or by telephone, by providing us feedback in any manner, in connection with registration for sweepstakes or contests, submission or suggestions for contests, or participation in any other available on-line, or other interactive activities. We also collect your IP address, which we either anonymize, so as it is not personal information, or treat as personal information under the Policy. In order to participate in certain sweepstakes or contests, you may be required to provide additional personal information; any such requirements shall be set forth in the applicable Official Contest Rules and Regulations. You can choose not to provide such information, but then you may not be able to take advantage of many of our features. We also collect personal information from you regarding your gift card purchases, when you complete and submit the online gift card order form. Reservation details, billings/invoices, and meal purchases are also collected when you attend our restaurant locations. Generally, we will obtain your personal information directly from you. However, we may also collect personal information about you from outside sources with your consent or without your consent if the law so authorizes, notably when the collection from a third person is necessary to ensure the accuracy of the information (e.g. to confirm your identity, to prevent errors or fraud, etc.), if the third person is authorized to communicate such information.
We may use your personal information for the following purposes:
- To contact and correspond with you regarding any communication you submit to us
- Fulfill your reservations and orders
- To open an account on our online store.
- To authenticate your identity and process your payment through our third party payment processors.
- To reinstate any remaining balance on lost or stolen gift card that you registered with us.
- To determine contest winners, prize eligibility, prize notification and fulfillment and related contest purposes,
- To facilitate and enhance your use of the Website.
We may also use your personal information in establishing, maintaining and/or fulfilling relationships with our business partners, third-party vendors of products and/or services, as well as our corporate and business customers, conducting operating, administering and otherwise managing our business, to satisfy legal, regulatory, security, audit, financial and processing requirements, or as otherwise permitted or required by law. We may develop a confidential user profile for you, which will be used to facilitate your use of the Website. In certain instances, we may use your personal information to obtain parental consent from visitors under 13 years of age, and where necessary, to provide any necessary notices to our visitors or their parent or guardians. We may keep a record of all communications with you. We may also use your personal information to compile statistics. However, these statistics will not allow you to be identified. Your personal information shall not be used for purposes other than those described above except with your consent or as required or authorized by law.
The above collections, uses and disclosures are a reasonably necessary part of your relationship with us. We might also collect, use and disclose your personal information for the following purposes:
We do not sell, transfer or otherwise disclose your personal information without your consent except in the cases and under the conditions described hereinafter:
- Disclosure to Affiliates and Others. Access within SB Prime does not require your consent but is strictly limited to the persons for whom such information is necessary for the performance of their functions and duties.
- Disclosure to outside third party services providers. SB Prime may also share your personal information, without your consent, with outside agents, mandataries, consultants, data processors, service providers and other parties who require such information in connection with SB Prime activities or to assist SB Prime with administering our business relationship (fulfilling orders, assisting with promotions, providing technical assistance for the website, etc.). Such agents, mandataries, consultants, data processors, service providers and other parties will guarantee to SB Prime that they will use your personal information conveyed by SB Prime exclusively to provide specific services and that they will keep it confidential in accordance with this policy and return it to SB Prime once the service has been provided and without keeping any copy.
- Disclosure of Business Transfers. We may be involved in the sale or transfer of some or all of our businesses. As part of that sale or transfer transaction, we may disclose your personal information to the acquiring organization but will require the acquiring organization to agree to protect the privacy of your personal information in a manner that is consistent with the Policy. If at any time, you do not wish us to disclose your personal information as part of the sale or transfer of some or all of our businesses, please notify us. - Law Enforcement and Legal Disclosure. We may disclose your personal information to meet legal, audit, regulatory, insurance, security or related requirements. Such disclosure includes a government institution that has asserted its lawful authority to obtain the information or where we have reasonable grounds to believe the information could be useful in the investigation of unlawful activity, or to comply with a subpoena or warrant or an order made by a court, person or body with jurisdiction to compel the production of information, or to comply with court rules regarding the production of records and information, or to our legal counsel, or to protect our respective rights and property.
We protect the personal information in our custody or control by making reasonable security arrangements to guard against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, or similar risks. Some specific safeguards may include:
Organizational measures such as restricting employee access to files and databases as appropriate and Electronic measures such as passwords and firewalls
Note that confidentiality and security are not assured when information is transmitted through e-mail or other wireless communication. Please notify our Privacy Officer in writing if you do not want us to communicate with you through these means.
We will take reasonable steps, through contractual or other reasonable means, to ensure that a comparable level of personal information protection is implemented by the suppliers and agents who assist in providing services to us.
We will destroy, erase or make anonymous your personal information that is no longer required to fulfill the identified purposes, legitimate business purposes or legislative requirements.
We do not knowingly collect personal information from children under the age of 13. If we learn that we have inadvertently collected personal information on a child under the age of 13, we will delete that information from our systems. If you are under 13 years of age, do not submit or post any information on the Website.
You may request:
- access or rectification to your personal information
- information about our collection, use and disclosure of that information
- to have your name/contact information removed from our e-mail mailing list, by contacting our privacy officer as set forth below, who will address your request as soon as reasonably possible
In some situations, we may not be able to provide access to certain personal information (e.g., if disclosure would reveal personal information about another individual, the personal information is protected by solicitor/client privilege, the information was collected for the purposes of an investigation or where disclosure of the information would reveal confidential commercial information that could harm the competitive position of us). We may also be prevented by law from providing access to certain personal information.
We attempt to keep our records as accurate and complete as possible. You can help us maintain the accuracy of your information by notifying us of any changes to your personal information at the below noted address.
Attn: Privacy Officer - SB Prime